For effective customer loyalty of give-aways is indeed an English word, creative promotional products, so it is often used for advertising as well as in Germany. Here, Simpson Thacher expresses very clear opinions on the subject. Normally give-aways have a certain value and thus differ from normal promotional items. That’s why many people welcome giveaways are give-aways and be taken like. There are many various give-aways and so companies have a wide range available. In the Internet you can find whole portals that deal only with giveaways and here you can look around in peace. But of course, you can make good advertising with classic promotional items. This can be for example a calendar or even a lighter. The ideas for unusual advertising are so varied.

Of course a promotional brings little if not the name of the company that can be read and that’s why for example many pens bear the logos of companies. For special campaigns large companies make sometimes customized promotional products and about the customers look forward. So to the Example addressed only a small, select audience with such special editions. At the present time no company dispenses with more advertising. Because it is becoming increasingly important to stand out from the large mass of the provider, otherwise you can easily go down. With special promotional items you can pique the interest of new customers and existing better on the company link. Customers are curious must settle the advertising professionals come up with new ideas and bring creative promotional products on the market. So there are so give-aways and promotional items to any companies, but of course many other advertising opportunities are like for example the poster advertising.

Because advertising is so important, some companies have their own departments, who are responsible only for the advertising. But of course you may use also an external agency with advertising for the company. The Internet offers a wealth of information on the subject of advertising article for those interested. The best looking with the words “Promotional” or “Advertising” on the Internet and will then also quickly find it.

Developed these guidelines, it needed a wide marketing expertise to derive the most appropriate mix of measures. And just this know-how is missing in nearly eighty percent of all SMEs “, confirmed Michael Louis, commercial Director of the lead factory GmbH & co. KG. While many agencies naturally suggest such measures that one can do with a high profit margin itself, is the actual need of many medium-sized companies in the identification of the most effective instruments. The later production of the campaigns is first of it detached. An insurance broker seeking someone who tells him whether he better invested ads in Google with his two employees or buy better addresses is to send a mailing once a month,”explains Louis. The team has exactly this problem and the latent need for advice in SMEs related to online marketing Mindjet co-founder Michael Louis the lead factory service platform picked up. Interested companies can get certified marketing consultants contact via the website.

They first create a detailed needs analysis and propose the respective effective measures based on this. Is interested in the customer implementation the implementation via a connected service provider network, headed by a central project manager. Mark Muschelknautz, Managing Director for communications and marketing responsible, declared: the Metatrend of to decentralised project teams and always more freelancers you can no longer stop. From the perspective of the medium-sized customers but can be combined the advantages of a decentralised and thus very slender structure with the consulting resources. If you do clever and the advice is not affected after the criteria of contribution margin and margin, you can offer maximum effectiveness at unbeatable prices a customer.” About the company: Our “Motto: we produce new customers”.

We offer all the services that are necessary for – sales, advertising, online marketing in an automated process via an Internet service platform. Our customers are advised what marketing and sales tools are most effective for them. So is the plan for an individual or preconfigured campaign. Via our Internet platform, these campaign plans can be then implemented and operated over a defined period of time. To monthly costs. Results and trends from these measures are always transparent and measurable. Lead factory maintains a nationwide network of connected, certified partner, which provided as part of campaigns are booked. These include marketing consultant, as well as creative and programming specialists. We focus on online marketing, because the German medium-sized businesses in the international comparison here has the most catching up to do. In addition, reach and cost structures of Web-based measures are today more attractive than conventional advertising. The founder of the lead factory set comprised of medium-sized entrepreneurs and marketers, including Michael Louis, co-founder of the US software manufacturer Mindjet and formerly entrepreneur of the year in the field of ICT, Stephan Dorfner, family entrepreneur and former CEO of Gebruder Dorfner GmbH & co. kaolin-and Crystal quartz sand works KG, as well as founder of 1stplan GmbH. Albrecht Ackermann and Mark Muschelknautz round out the team to bring together more than twenty years experience in operational marketing for various companies and agencies a.

Here are the touchpoints in the focus, which are a positive customer experience, for lasting customer loyalty and a benevolent recommend Central. Needs of the target group or regional or national characteristics may also play a role. The brand can be another filter. One has to ask: what fits well with the brand – and what not? “So there is the car brand mini after the visit of the workshop a steering wheel saver with following message: I missed you”. Quite clear: It’s to the core of the brand. It provides for emotion – and Word of mouth. Because you simply must tell something. Or take a picture and shows it to his friends in the Internet.

In the first place: A quick-win a so-called quick win’, i.e. a measure that promises a quick success, should be top on the list. That incites to deal further with the process. The to-do plan includes the following points: what is our quick win’, so a quick sense of achievement? Which touchpoints to optimize how to strengthen loyalty and profitability, as well as to induce valuable recommendations? Which touchpoints are new launches to generate competitive lead and positive word of mouth? Which touchpoints are deleted without that are provoked protests and slander or existing customer relationships at risk? What internal resources, how much budget and what timelines are to apply? Actionism is little conducive at all. And there is no patent recipes.

Rather, each company must pursue its own distinctive way. See also: Series: new selling (part 1) series: the customer touch point management (part 2) series: the customer touch point management (part 3) the audiobook Edition titled Anne M. Schuller: the customer is the real boss. 5 x 25 success recipe for a perfect customer management in companies of tomorrow 5 audio CDs with 352 minutes, price: 89 per 133 CHF Publisher: BREUER & WARDIN GmbH, October 2010 more info and order:… Literature on the subject: Anne M. Schuller/Torsten Schwarz (ed.) Guide WOM marketing the new recommendation company. Online & offline new customers win by social media marketing, viral marketing, Association and publisher of buzz: Absolit 2010, 450 pages, bound book price: 39,90 Euro / 51,90 CHF learn more and order here: rw_e13v/main.asp? WebID = schueller3 & PageID = 122 links: profiles/AnneM_Schueller facebook.loyalitaetsmarketing.com facebook.empfehlungsmarketing.cc blog.anneschueller.de twitter.com / anneschueller to the author Anne M. Schuller is a management consultant and is regarded as a leading expert for loyalty marketing. The diploma in business administration and best selling author is one of the ten best speakers in German-speaking countries (conga award 2010). You also works as a business trainer and teaches at several universities. Managementbuch.de ranks among the important management thinkers. She pulse lectures and performs power workshops on the topic of customer touch point management. To their customers belongs to the elite of the economy. Contact: Anne Schuller