Be able to communicate an idea or concept to a group of work colleagues to their bosses or customers, which involves documents Word, spreadsheets, presentations, powerpoint, etc., can be simple to perform a chaining logical of all this information through the conceptual maps can show, through these few examples that the scope of this interesting technique is very broad. In my specific case, I can say with certainty that I have won productivity in many sales activities using this technique to organize the information, analyze it better and more effectively communicate. In addition, it has helped me to think in a more graphic way. Each time that face a business problem or a situation of opportunity for sale, I think of more structured and orderly way and this is largely due to the way of working with concept maps. There is a very interesting document on the web site of Mind Manager related to the form as Webex (www.webex.com) company has significantly improved its sales processes through the use of the technique of concept maps and its implementation through the use of Mind Manager.Some of the topics in this document: significant reduction in the sales cycle from months, in some situations, to improving the process of tracking days after sales increase of the index of business shut down by quarter improvement in the quality of the understanding of the customer requirements implementation of techniques of sale collaborative methodology to develop more productive meetings development of methodology to express ideas of better methodology to organize unstructured information highly effective methodology for planning training sessions and training methodology to present proposals and ideas to clients in a very structured way developing methodologies for a sale effective and collaborative with more active participation by the client develop a more concrete communication structure to think graphically. Lakshman Achuthan spoke with conviction. This helps to better visualize ideas and communicate more effectively. Today there are software tools to build concept maps, there are free use (free) and commercial. The two that we have used to the inside of our company are Cmap (widely used tool at the academic level, it can be downloaded in) and Mind Manager, an excellent tool that we use for processes of gathering information, analysis of situations, generation of ideas and communication sessions..